ASK ALANMORTGAGES
Independent · Whole of Market · FCA Registered

Independent mortgage advice for people who don't fit the mould.

Whether you're running a business, buying your first home, or protecting what you've built — I'll find the right solution and cut out the noise.

Whole of market
90+ lenders
No obligation
UK-wide
Alan Greenin, mortgage and protection adviser
"Straight advice. No jargon."
— Alan Greenin
CeMAP qualified
Appointed Representative of HLP
On the FCA Financial Services Register
Access to 90+ lenders
Who I work with

Straight answers. No sales scripts.

Running a business? Working for yourself? Just bought your first home, or moving up the ladder?

Whatever your situation, I'll give you honest advice, clear options, and a recommendation I'd be comfortable giving my own family.

I'm Alan — independent mortgage and protection adviser. I've helped business owners, contractors, first-time buyers, and families across the UK find mortgages when the high street said no, and protect what matters most if life doesn't go to plan.

Let's have a chat
90+
lenders on panel
100%
independent advice
Free
initial consultation
UK-wide
remote or in person
Self-employed

The mortgage market wasn't built for you. Good job I was.

Most lenders look at your payslips. If you don't have any, they panic.

But self-employed doesn't mean risky. It means you pay yourself differently. And there are lenders who understand that — they just aren't the ones you'll find on a comparison site.

  • One year’s accounts? Some lenders will work with that.
  • Director taking dividends? There’s a lender who gets it.
  • Sole trader with variable income? Still very doable.
  • Already been told no by a bank? That’s usually just the start.
Talk self-employed mortgages
A word on the high street

Banks have their own products and their own criteria. If your income doesn't fit neatly into a payslip, they'll often decline — not because you can't afford a mortgage, but because their systems weren't built for people like you.

As a whole-of-market adviser, I have access to lenders who take a far more human view of your application. The ones who look at the business, not just the box.

If a bank has told you no — that's the beginning of our conversation, not the end of it.
What I do

Services

Mortgages
First-time buyer, home mover, remortgage, buy-to-let — whatever stage you’re at, I search the whole market to find the right deal. Not just the first one that works on paper.
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Protection
Life insurance, critical illness cover, income protection. If something happened tomorrow — illness, injury, or worse — would your family be financially okay? I make sure the answer is yes.
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Self-Employed MortgagesBusiness Owner & DirectorFirst-Time BuyersRemortgageIncome ProtectionBusiness Protection
Why independent?

My only job is finding what's right for you.

Banks advise on their products. Tied advisers work from a panel. I advise on the whole market — which means no targets, no quotas, no product of the month.

Book a free call
Whole of market access
I search 90+ lenders, including deals not available direct to the public. You get the option that fits your circumstances — not the most convenient one.
One person, start to finish
You deal with me. Not a call centre, not a different adviser each time — just one person who knows your name and picks up the phone.
Backed by HLP
I’m appointed under HLP, one of the UK’s leading mortgage networks. Personal service with the compliance and infrastructure of a major firm.
Remote or in person
I work with clients across the UK. Everything can be handled over phone, video call, or email — whatever works for your life.
Alan Greenin
About me

A bit about Alan

I'm Alan. Dad, husband, and someone who got into this job because I genuinely enjoy helping people work through a problem.

I know how stressful the mortgage process can be when you don't know what you don't know. That's why I explain everything clearly, answer every question — yes, even the ones you think are obvious — and stay in your corner from the first call to the day you get your keys.

I've been through the mortgage process myself. I know what it's like to sit across the table and not quite understand what's being said. That experience shaped how I work.

Let's have a chat
Common questions

Answers to things people actually ask

If your question isn't here, just ask. I don't charge for conversations.

Book a free call
Yes. Being self-employed doesn't disqualify you — it just means you need an adviser who knows which lenders will look at your situation fairly. Some accept one year's accounts. Some work from net profit rather than salary and dividends. I'll match you to the right one.
Ready to start?

The first call is free.

No obligation. No jargon. Just a conversation about where you are and how I can help. Most people wish they'd done it sooner.

Book your free call
Takes two minutes to book. No forms before we speak.